Level up your marketing with a custom playbook.

Get your secret sauce marketing playbook delivered to your inbox. No strings attached.

Marketing Playbook Hero Graphic
Marketing Playbook Team

Level up your marketing strategy to...

Grow sustainable revenue, perhaps on a lean budget

Improve your KPIs such as ROI, ROAS, or LTV:CAC

Validate or invalidate your current tactics

Launch a new business, product, or service!


Unlock your marketing playbook

Set your strategic goals

The first step in any marketing strategy is to define your goals. What do you want to achieve through your marketing efforts? Are you looking to increase brand awareness, generate more leads, drive sales, or something else entirely?

πŸ‘‰ Once we have clearly defined your goals, we will start to identify the tactics and channels that are most likely to help you achieve them.

Define your target audience

Next, it's important to get to know your target audience. Who are your ideal customers? What are their pain points, desires, and motivations? By understanding your audience, you can tailor your messaging and tactics to better resonate with them.

πŸ‘‰ We'll create buyer personas, which are fictional representations of your ideal customers. These personas can help you visualize and understand your audience on a deeper level.

Understand your competition

No matter what industry you're in, chances are you have competitors vying for your customers' attention. That's why it's important to analyze your competition as part of your marketing strategy.

πŸ‘‰ We'll look at what your competitors are doing well, as well as areas where they may be falling short. This will help you identify opportunities to differentiate yourself and stand out in the market.

Select tactics and channels

With your goals, audience, and competition in mind, it's time to choose the tactics and channels that will make up your marketing strategy. Some common tactics and channels include:

  • Social media marketing: Leveraging platforms like Facebook, Instagram, and Twitter to reach and engage with potential customers.
  • Content marketing: Creating valuable, informative content like blog posts, ebooks, and videos to attract and retain customers.
  • Email marketing: Sending targeted email campaigns to nurture leads and promote products or services.
  • Search engine optimization (SEO): Optimizing your website and content to rank higher in search engine results pages (SERPs).
  • Pay-per-click (PPC) advertising: Placing ads on search engines or social media platforms to drive traffic and conversions.

πŸ‘‰ We'll summarize our recommendations into actionable insights.

Craft your messaging

Key messaging is important because it is the way that you communicate the essence of your brand to your audience. Effective messaging helps a company differentiate itself from its competitors, establish trust and credibility with its target audience, and build a strong emotional connection with its customers.

Here are a few reasons why brand messaging is important:

  1. Sets your brand apart: With so many competitors in the marketplace, it's crucial to have a clear, differentiated brand message that helps your company stand out.

  2. Builds trust and credibility: A consistent brand message that aligns with your company's values and mission helps establish trust and credibility with your audience.

  3. Helps customers understand your value: Brand messaging can help customers understand what sets your product or service apart and why they should choose it over competitors.

  4. Creates an emotional connection: A strong brand message that resonates with your target audience can create an emotional connection and foster brand loyalty.

  5. Drives sales and revenue: Effective brand messaging can drive sales and revenue by attracting new customers and keeping existing ones coming back for more.

πŸ‘‰ We'll establish clear messaging guidelines to ensure that your brand identity is consistent across all channels and resonates with your audience.

Build the action plan

With your tactics and channels chosen, it's time to develop your plan and start executing. Make sure to set measurable goals and track your progress over time, so you can refine and adjust your strategy as needed.

Remember, developing a marketing strategy is an ongoing process. Keep testing and iterating as you go, and don't be afraid to try new things. With a solid strategy in place, you'll be well on your way to marketing success.

πŸ‘‰ We'll outline a clear action plan to help you prioritize and start seeing results immediately, as well which KPIs to watch for and how to measure them.

Measure your success

πŸ‘‰ Define key performance indicators (KPIs) for each campaign or channel, and provide guidance on how to measure and report on your results.

Marketing Playbook Payment

Order your playbook today for only $550

Unlock your unique marketing strategy to achieve your business goals faster. Get your marketing playbook in 3 to 7 days for only $550 plus tax.


client satisfaction πŸ’―


years of innovative work πŸ’‘


days in a week πŸ€”

Erin Anderson headshot

A great playbook allows you to market with your horse before the cart. 🐎

Erin Anderson, Founder & Fractional CMO

Marketing 101

Learn about best practices and common mistakes.

What is a fractional CMO?

Read now

How do I measure success?

Read now

7 ways to optimize your website

Read now

What is a marketing playbook?

Read now

Building a high performing team

Read now
Download your customized marketing playbook

What to expect after ordering your marketing playbook

After you place your order you will receive an email with a link to answer a few questions about your business. It takes about 5 minutes. We usually won't have any follow up questions, but if we do we'll reach out! Then you wait in patient anticipation while we work our magic. You'll get your secret sauce marketing playbook delivered to your inbox in 3-7 business days. No strings attached. We share your playbook in both digital and PDF formats that are easily shared, duplicated, and edited by you and your team.

Buy now

Create alignment

It can be difficult to create alignment across teams and stakeholders. We've found it helps to involve a third party that can be objective in their findings. Team alignment = more success.

Spend efficiently

Run campaigns that are backed by a well thought out strategy to improve your return on investment. Everything just clicks when you really understand your customers and competition. You'll see!

Work smarter

Not harder. You're basically hiring a Chief Marketing Officer only at the time when you need one most, but for a fraction of the price. People hire you because you're the best at what you do, right? Same here.

Marketing Playbook Payment

Level up your marketing today

Save thousands in wasted spend by securing your strategy today. Get your marketing playbook for only $550 CAD plus tax.